Death to a 23 year old.  No one is prepared to hear that tragic of news especially when they are so young.  But sure enough, a good friend of mine got the call just the other day.  Her son’s buddy died in an accident.  Heartbreaking. I lost my best friend when I was 18.  He had just gotten married and had a 1 month old baby.  Ripped my heart out.  Made a deep and profound impact on my life that I still feel 40 years later.

What happened to me that resonates to this day?  Why do I remember that scene so vividly?  I loved him, I miss him, and will never forget him.  I remember waking up in the middle of the night with my pillow soaked from crying in my sleep.  I remember not being able to breathe at times because of the finality of it all.  He is dead.  Words I have not spoken in decades.  Life is fragile and death proves it, every day. 

Over the years, death has become very familiar to me.  The older I get the more I see it, experience it.  I have buried my father, brother in law, mentor, relatives, associates, and some really good friends.  For me, death is the great equalizer.  It puts everything in perspective.  I see the value of everything when death is present”¦and now, I can see the value when it isn’t present.  Death has taught me gratitude.

When coaching for businesses I bring this richness of life and death to the party in the form of empathy.  People connect to me when they know I can understand their feelings.  When coaching a business I can feel what is present.  Death is final, however, being alive can be just as impactful”¦if you choose it every moment.  I implore you, choose to bring life to your business.