I have thousands of visitors to my website every month. Why? Because I blog and use social media. Check out the latest facts from Inc.com
- Increase brand awareness
One of the main benefits of social media marketing is the easiest to recognize: Social media is an excellent way to introduce people to a brand. Despite the Field of Dreams notion some business owners have that “if you build it, they will come,” if people are unaware of a business or a website’s existence, they can’t shop there (Kevin Costner was dealing with ghosts, who have a lot of free time to meander around cornfields). Because social networks are used by more than two-thirds of the country, and given the way content spreads virally to others, social media is the perfect channel to promote a brand to potential customers. Relevanza reported that 78 percent of small businesses attract new customers through social media.
Research shows just how valuable this brand awareness can be. According to Adroit Digital, 75 percent of online Americans said product information found on social media influences their shopping behavior and enhances brand loyalty. They also report that social media is the second most likely way U.S. Millennials will learn about a new product (26 percent of respondents), just 3 percentage points behind TV advertising (29 percent). In the future, social media may be even more important than TV ads for introducing new products to consumers. Similarly, research from eMarketer has shown that 33 percent of consumers cite social networks as the way they discover new brands, products, and services.
Want to lead your business niche. Listen to these facts.
The make and impact!