As a caveat to this blog I want to add the underlying issue at hand for all business’s to flourish well into the future”¦

Personal relationships.I don’t care if it is business to business via on line shopping, or mass retailer”¦it is relevant.  The portal to the future is “Knowing” what the customer wants and being ahead of they want-well ahead of the current time and space. How do you do that?

All of my clients, (and probably you too if you have been reading my blogs for a while) get tired of hearing me preach about the interview process.  All of my clients hear it”¦Not all of them do it.

I get it”¦short cuts are popular.  But as Frost wrote it may be covered in regret.


Robert Frost (1874″“1963).  Mountain Interval.  1920. eG92Y3B6MTI=_o_the-road-not-taken-by-robert-frost-poetry-reading

The Road Not Taken


TWO roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;         5
Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,         10
And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.         15
I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I””
I took the one less traveled by,
And that has made all the difference.         20

Interview your clients, prospects and prospective clientele and you will have the data you need to flourish. DO not take the wrong path. Stay true to your purpose.

Interview, interview, interview”¦it separates the truly great from good.